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The numbers using public transport in Auckland are increasing, but it's still something of a running joke and the much-trumpeted rail link is facing problems as the bureaucrats question the costs . Auckland Transport and Work Communications have been trying to convince more people to take the bus, train or boat and they won a TVNZ- NZ Marketing Award for their trouble . They've also got Jerome doorbell battery Kaino onboard to help spread the message and, at the smaller, more Colin Craig-ish end of the mascot spectrum, comedian doorbell battery and Radio Hauraki DJ Tim Batt has gone on a crusade to get people's views on what the new transport network for West Auckland should look like in a campaign that was shot by Omincron Productions.
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Why doorbell battery we like it: strong story-telling, beautiful cinematography and a perfect catchphrase combine in this spot to give a stunning visual representation of the sense of freedom that Sky is attempting to relay. And while the ad is being used to promote the updates to the Sky TV on-demand offering, the metaphor doorbell battery used could just as easily be applied to other areas of the viewers' lives.
Why we like it: FCB does a brilliant parody of the infomercial tropes of omniscient narrators and people doorbell battery just generally being very bad at everyday things. And while this isn't a TVC, the series of three clips released online have provided an entertaining extension of a campaign that aims to make water an acceptable option at the bar.
Why we like it: Air New Zealand tugs at the heartstrings with a Christmas spot that gives a few Kiwis kids living in rural New Zealand a bit of Christmas magic. The general mood of this feel-good spot is perfectly captured by the young girl who says: "This is the best day of my life."