France, the country that sometimes we love to hate , is also the place for tremendous know-how and e

On heath zenith wireless November 29 th, Marie Gaillard, our Coporate Relations Manager, attended heath zenith wireless the Closing Ceremony of the 6th edition of  » Faites de l international » at the CCI Paris Ile- de- France (Chambre de Commerce Internationale) – 27 Avenue de Friedland, 75008 Paris.
France, the country that sometimes we love to hate , is also the place for tremendous know-how and expertise. Too often reduced to its lifestyle or its cultural and gastronomic heritage , its image is not always representative of the industrial innovation and dynamism of its high tech companies.
The rethinking of this communication and France s international image is the goal that was given to a commision heath zenith wireless of four French ministers: « mission Lentschner « , responsible for building heath zenith wireless the Marque France .
A context that brings many questions: The French touch : is it a safe bet for businesses that confront foreign markets , as is already the Deutsche Qualität or the American dream , to cite but two examples ? Is the Marque France a single trademark or more?
Philippe Lentschener , President of McCann WorldGroup France , President of the governmental mission  » Brand France  » argued heath zenith wireless that we must deferentiate the Marque France from the traditional Made in France. In fact we must enhance the Made in France allowing a more flexible and powerful representation of France. The Made in France (Label Origine France garantie imposing 50% of production to be achieved in France) is way too restrictive and the certification it entails is often too expensive for small or meduim sized companies. heath zenith wireless willing to be present on international markets.
This Marque France , and a new way to market France abroad could one day manage to re-create France s image. Indeed, The Marque France could reflect more than a Tour Eiffel heath zenith wireless or a french Baguette. The Marque France could also wink at innovation and progress. heath zenith wireless
France might struggle a little before finding its own image: http://www.youtube.com/watch?v=3Hfvj1SWQEk heath zenith wireless but foreign companies are more and more seeing an interest in exploring and exploiting the French heath zenith wireless Touch and Origin: http://www.youtube.com/watch?v=agOFqMPVYv4
Speakers: Augustin PALUEL – Marmont , co-founder of Michel and Augustin Thomas Jeanjean , Managing Director France heath zenith wireless , Criteo Vincent Bastien , an Associate Professor of Marketing at HEC Paris Philippe Lentschener , President of McCann WorldGroup France , President heath zenith wireless of the governmental mission  » Brand France  »
The rest of the afternoon was a get to meet small and medium sized French companies that have nice success stories to tell us and show us that France can also be appreciated for its innovation through the Trophies Ceremony:
MOCI 5 th Palmares : Awards for leading French PME on international Markets : Export Growth: HILL ROM (American Company implanted in France; TO 2012 122M; growth and expansion in Eastern Europe/ heath zenith wireless Russia ). Award sponsored by AirFrance Export Strategy / innovation: ASTELLIA (400 people; CA 2012: 41,5 M; growth and expansion in Africa- Nigeria: target country). Award sponsored heath zenith wireless by Ubifrance
Audacity Export: heath zenith wireless ROBOPOLIS (26 employees, developed in 5 countries, Prevision for 2013: 100 M TO; expansion in Eastern Europe/ Southern Europe: Spain / Portugal being a target markets ) Award sponsored by Orange heath zenith wireless Performance and Quality heath zenith wireless Customs: NEXIRA heath zenith wireless (300 employees; TO 2012: 77 M; 92% international TO: important development in Africa) heath zenith wireless
Award sponsored by CCI International Wholesaler Food Export: RAGT Semences (431/1000 MOCI Palmares; 700 employees; TO2012: 144,72 M; headquarters in Rodez). Award sponsored by Credit Agricole Best Growth /Export: DOUCE HYDRO (697/1000 MOCI Palmares; 194 employees; TO2012 46,45 M) Award sponsored by Societe Generale. Special Price MOCI BPIFRANCE Exporter future: FERMOB (197 employees, TO: 37 M; French Touch and innovation; first target market: USA) My advice: find out about them, and try possibly to get through an internship/job the key to their success!!
What time is it?
ESPN News Wainwright hands Rays 3rd straight shutout S. Sterling court-bound to resolve Clips sale Sonnen fails drug test, out of UFC 175 bout Pettine on Manziel's hijinks: 'Not concerned' Fisher vows to end title drought for Knicks
Groupe IGS